Job Summary

As a Social Media Strategist, you will lead the development and implementation of creative social media campaigns that enhance brand visibility and encourage customer interaction. Your responsibilities will include analysing data and trends to craft tailored social and content strategies that align with business objectives and audience interests.

Responsibilities

- Conceive, implement, and manage insight-drive strategies for social media activity, ensuring alignment with marketing objectives, target audience profiles, and brand guidelines.
- Define objectives, create audience personas, and set KPI benchmarks to measure performance.
- Ensure the content plan aligns with the strategic pillars & media plans.
- Stay updated on industry trends, algorithm changes, and emerging social media platforms to keep strategies current.
- Conduct competitive analysis to identify opportunities for improvement and differentiation in the social media landscape.
- Collaborate with marketing, design, and content teams to ensure consistency from strategy to delivery on brand messaging and visual identity.
- Analyse social media performance metrics and generate reports to assess campaign effectiveness and provide actionable insights.

Qualifications

- 3+ years of experience in managing social media via both paid and organic channels.
- Sound understanding and previous experience with social reporting tools.
- Able to evaluate and apply practical solutions to problems.
- Anticipates evolving commercial trends and recommends ways to refocus business activities accordingly.
- Combined organisational expertise, attention to detail, and the ability to execute projects with precision.

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